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The Vision Behind the Sound

Vins Record emerged from a critical gap in the music industry. In the late 2010s, while the global soundscape was being transformed by independent talent across Asia, the pathways to international markets remained clogged by legacy gatekeepers. Our founders—a group of industry veterans with decades of experience in music production, distribution logistics, and digital rights management—saw an opportunity to empower creators. They envisioned a distribution hub that combined the technological precision of a global major with the soul, agility, and transparency of an independent label.

What started as a boutique consultancy in Singapore quickly expanded as we tackled the unique challenges of the Asian market—from navigating regional licensing hurdles to optimizing metadata for global streaming dominance. Our founders’ deep understanding of the distribution pipeline allowed them to advocate for fair royalties and transparent reporting at a scale that was previously unavailable to the independent sector. We built our reputation on trust, ensuring that artists in Seoul, Tokyo, Jakarta, and beyond could reach millions of listeners without sacrificing their creative independence.

Today, Vins Record is a global force, managing a diverse catalog that transcends genres and borders. We have evolved into a full-service ecosystem, providing independent artists with professional-grade PR, sophisticated marketing analytics, and comprehensive publishing rights protection. From our roots in Asia to our expansive reach across over 150 digital platforms, our mission has remained unchanged: to provide the infrastructure where artistic vision meets professional-grade execution. We manage the noise, so you can focus on the craft. Own your future with a partner that puts your sound first.

Our Mission & Vision

Empowering Independence

To cultivate a global ecosystem where independent artists thrive with 100% transparency and fair mechanical rights protection. Our vision is to dismantle industry barriers, providing artists across Asia and beyond with a transparent platform to capture every royalty they deserve while retaining full creative ownership.

Global Reach

Distribute your music to every major streaming platform and reach fans in over 150 countries.

Marketing Support

Boost your presence with strategic PR campaigns, radio plugging, and expert social growth strategies.

Why Partner With Us

Empowering independent vision with professional-grade distribution and strategic growth tools.

Transparent Reporting

Access real-time analytics and detailed royalty statements with total transparency and no hidden fees.

Local Asia Expertise

Deep-rooted networks and local insights in the Asian market to help you scale your sound across the region.

Optimized Royalties

We manage mechanical and performance rights to ensure you capture every cent of your global earnings.

Global Mindset

Combining regional nuances with international standards to bridge the gap between local talent and global fans.

The Architects of Sound

Levin Kathar.jpg

Levin Kathar

Elena Chen

David Wright

Founder & CEO

A modern pop, rap musician turned distribution pioneer, Levin founded Vins Record to give independent talent the global stage they deserve through fair transparency and innovative tech.

Head of A&R

With over 15 years in the Asian music markets, Elena identifies unique voices that bridge cultures, ensuring our roster represents the absolute best in emerging global sounds.

Head of Marketing

David crafts high-impact strategies that translate artistic vision into commercial success, leveraging data-driven insights to maximize reach across every major digital platform.

Get In Touch

Support Team : artistsupport@vinsrecord.com

For any queries : vinsrecordindia@gmail.com

Address : Karbi Anglong, Northeast India-782485

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